Two European luxury brands launch experimental pop-ups for New Yorkers and tourists alike


As New Yorkers wonder if the city and surrounding villages have really come back to life after the pandemic, European luxury is betting on the Big Apple, and the money-laden Hamptons region of Long Island will be a boon to your business. After all, according to Statista, the US leads luxury fashion consumption with $74,670.00 million projected for 2022. These numbers sound attractive for sales. With Salvatore Ferragamo in Soho and Chanel in East Hampton, these two storied brands from Italy and France, respectively, have opened temporary summer locations to persuade them to burn some of that American money.

Ferragamo opened the doors to a 2,600-square-foot concept store on Friday, June 24.the. According to a statement, the space is a collaboration hub that aims to offer a “state-of-the-art immersive shopping experience.”

“Soho’s cobbled streets have long symbolized a distinctly youthful spirit. As a brand, we thrive on the inherent energy of the culture of downtown New York, making it a natural home for us. In this sense, our new store represents a unique opportunity to cultivate a space where people can gather, hang out, hang out and hopefully experience something new.” said Salvatore Ferragamo, CEO of North America, Daniella Vitale.


The Italian luxury house, which in previous years has stayed true to its classic roots, has ventured into metaverse territory and partnered with multi-disciplinary creative studio DE-YAN to create experimental and interactive elements that blend Web3 and commerce. retailer in person.

This involved an NFT installation created by a digital artist Shxpir, that resembled the Statue of Liberty. The groundbreaking artist also created a limited-edition t-shirt and sweatshirt with proceeds being donated to The Center, one of New York City’s oldest and leading LGBTQ+ organizations.

Surrounded by a blinding mirror installation, guests can capture themselves through a high-spec black magic camera in a series of Shxpir-designed backgrounds. The first 256 people will have the opportunity to mint their work of art in the Ether
eum Blockchain via Opensea, courtesy of the Italian leather goods brand.

Additionally, shoppers can customize the brand’s latest unisex sneaker, the 6R3ENE, with a custom hologram sneaker program. A six-foot tall booth brings the process to life through a hologram. snearest program. The shoe, which features an upper made from Econyl, a 100 percent regenerated fiber made from fishing nets, will take about 10 weeks to arrive as a finished product and will cost around $1,150.

In the East, Chanel takes over an upscale, commercially zoned Shingle-style house (a Body Shop was previously located there) on tony Newtown Lane. The two-story, 2,300-plus-square-foot dwelling, traditional gray with white accents, has been given a Parisian shine and stocked with Chanel’s full range of goodies: handbags, small leather goods, accessories, watches and fine jewelry. , and ready-to-wear items. -use styles from the Coco Beach zand Métiers d’art 2021/22 collections designed by Virginie Viard. The grounds include a typical Hamptons garden to host events aimed at courting VIP clients, taking a break from their busy entertainment schedule to experience a touch of Paris on Long Island.