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Trussardi will open cafe, restaurant with chef Giancarlo Perbellini – World Water Day

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MILAN — The restructuring of the Palazzo Trussardi alla Scala is beginning to take shape as the Milan-based brand revealed that it plans to open a restaurant and café on-site in partnership with Michelin-starred chef Giancarlo Perbellini.

The locations are expected to be revealed in the fall at the building, which houses Trussardi’s headquarters and where the new flagship will also be revealed.

Sebastian Suhl, CEO of the luxury house, said Perbellini will help revive Palazzo Trussardi, describing the chef as “one of the best in Italy, who shares the vision of our maison; one of modernity, creativity and casual elegance. Giancarlo has worked closely with us to manifest our philosophy of inclusion and sustainability along with a contemporary approach to food. Dining experiences will be a key feature of our flagship, a modern Milanese lifestyle hub of fashion, culture and food.”

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Suhl said the restaurant and cafe’s prime location, being next to La Scala theater, will be a draw for local and international clientele looking for “modern Italian experiences.”

Giancarlo Perbellini

Giancarlo Perbellini
courtesy of Trussardi

The restaurant and cafe will be architecturally designed to flow from the store, for a seamless experience between food and fashion, Suhl said.

Perbellini has accumulated two Michelin stars and has been recognized with national and international awards. President of the Bocuse d’Or from 2010 to 2016, he runs a diverse group of dining establishments throughout Italy, ranging from fine dining restaurants to casual and accessible dining experiences, including his flagship Casa Perbellini in Verona, and his approach to the food focuses on seasonality and territory.

The palazzo is undergoing a complete redesign and Giancarlo Perbellini’s Café Trussardi will be located on the ground floor. It will have a common table for a casual and modern dining experience. Meals throughout the day, from breakfast to after-dinner cocktails, will be created with fresh, seasonal and locally sourced ingredients. He will also run the first Perbellini pasticceria or patisserie in Milan.

Giancarlo Perbellini’s Ristorante Trussardi will be a contemporary take on the traditional Italian osteria and will be located on the first floor.

“This partnership is a positive meeting of the minds of Trussardi and Perbellini, through which we can showcase our idea of ​​a contemporary Italian restaurant in an iconic location that represents history, culture and fashion, and where we are happily part of a new moment for the house, and I thank Trussardi for this opportunity. By designing the locations together, we share the same values ​​and enthusiastically create highly innovative new spaces,” said Perbellini.

In February, ahead of Trussardi’s first show by creative directors Serhat Isik and Benjamin A. Huseby, Suhl said the post-renovation palazzo “will be nothing like before.” The executive, who appointed the design duo behind the GmbH label in May last year, has been regrouping Trussardi’s different activities under one roof, building a new digital, marketing and management team, since his arrival in October. of 2020.

However, Suhl insisted at the time that Trussardi, one of the first fashion houses to have a restaurant in its palazzo, would continue to make food a key element of the brand’s lifestyle appeal. The restaurant was never an afterthought, earning several awards, including chef Andrea Berton’s first Michelin star in 2008.

The company turns 111 years in business in 2022.

Suhl, who has worked over the years in executive roles at Valentino, Marc Jacobs, Givenchy and Prada, joined Trussardi at a time of change, after independent Italian asset management firm QuattroR, headed by Andrea Morante, who specializes in corporate restructurings, will take a controlling interest in the company in 2019.

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