The new Utah Jazz jerseys are horrible, and clearly, the team knows it.


The new Jazz rebranding is an absolute farce. In fact, he has made the Jazz a laughingstock in the league.

Move along, scroll through the reactions You’ll see Cleveland sportswriter Tim Bielik say, “Okay, Jazz, that’s a good joke. Now let’s see the actual uniforms.” You’ll see SB Nation writer Demetrius Bell call them “objectively ugly” and “somewhat dull and hard to watch.” You’ll see Chicago sportswriter Michael Walton take note of the “Arena Football League vibes.”

You’ll see Zach Harper of The Athletic write “No wonder Quin is gone.” Oh.


But it’s hard to deny what they’re saying.

The yellow highlighter is garish. It makes the eyes water, even bleed. In combination with white and black, it does not look good.

However, it gets worse. Pursuing simplicity, the Jazz’s uniform designers make their black, white and yellow jerseys minimalist to the extreme. Frankly, it looks like they spent about six minutes designing the shirts; the black and yellow ones especially look like cheap reversible jerseys one might buy for a high school team.

So how the hell do we end this?

The defining moment of the Jazz rebranding occurred last October at the Silicon Slopes conference. Jazz owners Ryan Smith and Dwyane Wade were on stage and Smith said to Wade:

“I’ll never forget when you called me and said, ‘Hey, my mom wants to know what the Jazz colors are and we can’t figure it out.'”

Look, that’s a fair criticism: the Jazz have legitimately worn just about every color under the sun in recent years. Here is the proof:

Smith initially wanted the team to change its name to black and white, but the league office and Nike refused, as the San Antonio Spurs and Brooklyn Nets already had that color scheme. His compromise was this: the Jazz could go black and white if they added a third primary color. So instead of choosing any of the colors the team had already used, he chose a new one: a unique highlighter yellow.

It’s unique because other professional sports teams, frankly, are smart enough not to use it. Sure, the Pittsburgh teams, along with the Boston Bruins, all wear a combination of black and yellow, but it’s a dark gold, no this. The brutal irony is that Smith, by rebranding in this way, has only added to the Jazz’s identity problems.

Those are the Jazz’s three main jerseys: in Nike parlance, the team’s “Association,” “Icon” and “Statement” uniforms. Since taking over, Nike has made it clear that it expects teams to keep the main jerseys for several years.

And, unfortunately, there is no life here, no soul. No ties to history, no vision of the future…just big numbers and big letters, no yelling at you.

It gets even worse with the ones that aren’t t-shirts. Jazz fans are asked to buy some of the ugliest clothing imaginable. They want you to spend real dollars, which you presumably worked for, on this shirt:

(@JazzNationNews via Twitter) A new Jazz t-shirt, on sale now.

In fact, lighting dollars on fire would be better than buying these shorts:

(@Formal-Shoulder3216 via Reddit) Utah Jazz shorts for sale at Ross.

Everyone who was involved in this decision to make these the primary colors, to make these jerseys and products the vision of the franchise going forward, should rightfully feel ashamed.

Here’s the funny thing: they clearly do.

When the team announced the new look on Friday, the focus was not on any of these colors, but on purple. The headline of the team’s press release makes no mention of black, white and yellow, instead stating: “Purple is back for the Utah Jazz in the 2022-23 season and will be the cornerstone color going forward.” . The team’s video reveal of the new jerseys added the black, white and yellow stuff at the end, as an apology.

Purple was not the plan for the franchise’s rebranding, but it became the plan after the initial public reaction to the black/white/yellow scheme was exceptionally critical. But because they locked in this latest scheme with Nike, the purple jerseys are the “City” jerseys or the “Classic” set, which is expected to change each year. That’s why the video also revealed two other new purple jerseys, which will be worn in the 2023-24 season.

We’ll see if the Jazz can convince Nike and the league to drop the white, yellow and black Association, Icon and Statement jerseys faster than teams are normally allowed.

But there’s a reason the Jazz renamed the rebrand: the purple works. It ties in with nearly every era of the team, from both the New Orleans Mardi Gras colors to the mountain uniforms from the team’s NBA Finals heyday. Frankly, the players also look exceptionally good in purple uniforms.

(Trent Nelson | The Salt Lake Tribune) Utah Jazz guard Donovan Mitchell (45) bounces as the Utah Jazz host the Portland Trail Blazers, NBA basketball in Salt Lake City on Thursday, Dec. 2019.

That’s the silver lining here: At least one Jazz jersey looks good, and the team knows which one it is.

The rest of this? A nightmare, one that makes the organization look bad in more ways than one.