When real estate agent Carrie Holle decided to focus her work on Carmel’s luxury home market, other real estate experts warned that her focus might be too narrow.
It was a risk she was willing to take.
“I thought, if I’m going to do this, I’m going to do it for real. I’m going to become the expert for Carmel, and I’m going to become a hyper niche for Carmel,” Holle said. “Instead of being a generalist, he wanted to be a specialist.”
Several years later, that decision is paying off. Holle’s office anticipates selling close to $100 million this year, and in recent months has been selected to list several high-profile homes, including the historic Eiteljorg home and builder Paul Shoopman’s property in Carmel, as well as the $ 30 million from racing legend Tony Stewart. log home and hunting ground near Columbus, Indiana.
Holle is thrilled to list these and other luxury properties, but she and her team of women want the homebuying experience to be accessible and fun.
“We may sell Carmel luxury, but we are far from suffocating,” Holle said. “We are funny, we have a great sense of humor, we laugh a lot and joke around with our customers. We are very relaxed.”
Not your first choice
Becoming a real estate agent was not Holle’s first career choice. In fact, it was something the Chicago native planned to avoid for a while.
“Ironically, in high school I worked as a receptionist at a real estate company and hated every second of it,” she said.
He studied broadcast journalism at Purdue University and struggled to find a job in that field after graduation. He had a friend who worked as a sales representative for a company that built houses, so he decided to give it a try. This time, she fell in love with the business.
Holle, her husband, Brian, and some friends decided to start their own company, Easy Street Realty (now known as Highgarden Real Estate), which began operations in 2000. Holle worked there until she took a 10-year career break to raise their young children, who are now 20, 18 and 16 years old.
In 2015, Holle opened an office on Main Street in the Carmel Art and Design District. Although it’s not a traditional location for a real estate office, Holle said pedestrians often stop to look at the home listings posted in the windows and pop in to ask about them or chat.
As Holle focused on Carmel’s luxury market, she realized she could improve her services by affiliating with a national real estate firm with the same focus. She had long been interested in luxury real estate firm Compass, but she didn’t think its leaders were interested in doing business in Indiana. However, in 2021 they expanded to the Hoosier State and Holle was the first real estate agent to join her team.
“That really gave me a big boost,” Holle said.
‘My favorite thing I do’
Holle said she has been able to further enhance her knowledge as a realtor by serving on the Carmel Plan Commission, a nine-member voting board that reviews new development and other proposals to help manage the city’s growth.
“I love it. It’s probably my favorite thing to do,” he said. “It’s a challenge for me, so it makes me learn and grow. I feel like I’m leaving my legacy a little bit. I feel like some of the things we do at plan commission 50 years from now we can look back and say, ‘I was involved in that,’ and that, to me, is very special.
Holle has served on the commission since 2018.
“It gives me a deeper understanding of real estate than the average real estate agent would have,” he said.
Carmel Mayor Jim Brainard appointed Holle to the commission.
“Carrie is an example of a business woman with a tremendous entrepreneurial spirit, and has built a very successful business on Main Street in our Arts and Design District,” said Brainard.
A Carmel resident of nearly 30 years, Holle enjoys telling others about the benefits of living in her hometown.
“I love to brag about it,” he said. “It’s safe, friendly, affordable, clean, it’s just easy living.”
Learn more at compass.com/agents/carrie-holle.
Recent High Profile Listings
Hidden Hollow Ranch
Where: Near Columbus, Indiana.
List price: $30 million
About the house: The 415-acre estate owned by NASCAR champion Tony Stewart includes a 20,000-square-foot home built in 2011 with an 8,700-gallon aquarium, floor-to-ceiling views of a lake and woods, and an abundance of entertainment options.
Carrie Holle’s opinion: “It is probably the most exceptional property I have ever been to. You walk in and immediately hear the waterfall. Then you cross a stream that has filled with giant koi fish.”
Where: 9950 Spring Mill Rd., Carmel
List price: $1.6 million
About the house: The 6,600-square-foot home once owned by Harrison Eiteljorg, who founded his namesake museum of Western and Native American art in downtown Indianapolis, includes sweeping views of nearby woods, several fireplaces with original carvings, and a sunroom with a view. to an in-ground pool. The house was built in 1940.
Carrie Holle’s opinion:: “It is a rich piece of history and most of the original details of the house have been beautifully preserved.”
Where: 11731 Cold Creek Ct., Carmel
List price: $6.9 million
about home: Owned by homebuilder Paul Shoopman, the newly remodeled 26,350-square-foot home on a private lake includes indoor and outdoor pools, a three-story elevator, five-car garage, and a two-lane bowling alley. It was built in 1991.
Carrie Holle’s opinion: “This (property) is completely ready and renovated. It’s just a treat for the eyes. It’s unbelievably beautiful.”