NBC Sports has viewers doing remote-controlled gymnastics


watching the 122North Dakota The US Open felt like an Olympic sport. Call it remote controlled gymnastics and your server is in the running for a podium after day 1.

First, the good news: NBC Sports provides more than 45 hours of live championship coverage Thursday through Sunday, not to mention a staggering more than 100 hours of live broadcast coverage from Brookline, Massachusetts, including highlights and holes. featured.

But to do so, viewers had to go from Peacock to the USA Network, to NBC, back to the US and a final stop at Peacock. It was harder to keep up than a three card Monte game. Unless you have a cheat sheet, good luck.


I know there are some of you who read this complaint and think, “Seriously, did you have to change the channel a whopping four times in 14 hours? Oh mankind!” Sure, most of us can figure out how to press a button four times, but the question is why should we in this day and age?

My guess is that this plan was conceived by a group of overpaid executives with fancy MBAs who are probably good enough at their day job, but clearly not golf fans.

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Peacock, NBC’s streaming service that debuted in 2020, is the network’s new favorite and the US Open could arguably bring new users to the fledgling platform or feature additional content that will keep existing users coming back for more.

Still, when television coverage of the 122North Dakota The US Open started bright and early on Thursday at Peacock only for those premium members who were already paying for, among other things, Premier League football, WWE and their Olympic coverage. I wasn’t as I reluctantly shelled out more than $4.99 per month. Guess the wife and I can finally binge. yellow stone – so you can watch the start of rounds from the likes of Collin Morikawa, Jordan Spieth and Jon Rahm.

I wasn’t the only one upset about having to look up credit card information and accepting being billed by another streaming platform. (Note to self: don’t forget to cancel in 30 days like you normally do.) John Sluhan, head professional at Boone Valley Golf Club in St. Louis, wrote: “I’d love to pay $4.99 to ride around all day, but I’ll save it for a gallon of gas and switch between the two cable channels like my dad and grandpa. Hell, I might even manually change channels for old times sake or listen to the conclusion on that radio thing lol.”

“Happy to pay for featured group coverage, but empathize with those who can’t afford it.” said Tim Lyonswho sounds like someone whose pocket I’d like to get into a game of Wolf.

Others noted that featured group coverage was free on the USGA app. I wish someone had told me that before I paid for a month of Peacock. Still, for the USGA, operator of the US Open, which many feel the Masters has overtaken in importance, it can’t be a good thing that its television partner keeps switching platforms. The television presentation of the Masters is second to none and asking viewers to pay for coverage of the first round has been widely criticised, at least if you believe social media. The biggest bone of choice is paying for another unbundled product and then being forced to suffer through commercials, in this case a seemingly endless cycle of ClifBar commercials. When an ad didn’t sell, the Zen music reminded me of waiting room tunes at a fancy spa. very Zen.

At 9:30 am ET, coverage switched to the USA Network. I don’t know about you, but if the family dispute question was which television network would he click on to watch professional golf, USA Network would get an “X.” No way would it be a top 5 answer on the board. This is, in part, because this is a new NBC initiative that began in January to “expand its roster” with the addition of premium content from NBC Sports. The goal is to bring “new communities to the US, further cementing the network as a premier destination for the best and broadest entertainment in all of its many formats.”

He managed to bring me to USA Network, which I hadn’t seen since the days of Suits Y alarming news. It reminded me of Tru TV’s annual search for the NCAA’s March Madness.

Most of the responses to a tweet I sent asking how people felt about remote-controlled gymnastics expressed dismay at the unnecessary work involved in watching a golf tournament. I have yet to hear a good explanation for why a network that owns the Golf Channel isn’t using it. I’m digressing, but this doesn’t bode well for GC’s future, which has been diminished since it closed its Orlando headquarters and moved a skeleton staff to Stamford, Connecticut.

But not everyone seemed to mind having to change the channel, once again when the A-team of Dan Hicks and Paul Azinger emerged to guide the NBC hours. A Twitter follower by the name of Casual Water, a self-proclaimed “golf discord addict,” answered“I feel like my fat (expletive) can change the channel once every three hours and I’ll survive. I am happy that it is on all day. It wasn’t always like this.

There is no argument there. At 5 pm ET, it was the second time USA Network shined, if you’re keeping score at home. All those USA Network fans must have been thrilled to move on from an episode of chicago fire to the Country Club.

At 7 p.m. ET, as Phil Mickelson marched into the 18the green, USA Network’s allotted time came to an end, Hicks explained, and an episode of, you guessed it, chicago fire I was on deck. It was time to go back to where it all began so many hours ago: pay-per-play coverage on Peacock.

“You can watch 9 1/2 hours of coverage on basic cable between the US and NBC. You can watch coverage of pools and featured holes all day for free on the website and app. And yet there are still plenty of people complaining about the *option* to pay and watch Peacock too.” tweeted David Lettieria former golf pro turned lawyer.

Glad I was a rookie underwriter to see Mickelson finish a terrible 78. It was the only place to see Canadian Adam Hadwin holding the first-round lead at 4-under.

As Day 1 coverage came to an end, there was no argument that NBC Sports is offering an absurd amount of coverage. From the opening drive to the final putt, viewers could consume golf coverage in a variety of ways. But it sure would be easier if it was streamed in one place (and without ads for those who pay a subscription).

The Players Group, a sports marketing and management company in the golf industry, could have said it better in his reply to my tweet: “It’s crazy and inconvenient, but we’ll do it anyway.”