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Jazz relaunches brand with new uniforms, courts and merchandise

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PURPLE IS BACK AND HERE TO STAY!

In honor of those iconic days gone by, the Utah Jazz will showcase a new version of themselves with four new uniforms and two new court designs for the 2022-23 season.

“Purple is back and here to stay,” said Jim Olson, president of the Utah Jazz. “This uniform collection features the return of our foundational purple color, which will be an integral part of our new designs in future Jazz seasons. Purple is loved by our fan base and lives at the core of our identity. Along with our freshly painted courts, these fresh yet familiar looks speak to our great history and dynamic future.”

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Purple has been integrated into the Jazz’s color palette since its inception in 1974, when the team played in New Orleans. One of the three original Mardi Gras colors, purple, was kept when the team moved to Utah, becoming one of the most iconic jerseys in NBA history with its prominent mountain gradient from white to purple.

After making a brief appearance in the 2019-20 season as part of the Classic Edition uniform, the Purple Mountain is here for the upcoming season as the design reflects the franchise’s proud history and hopes to replicate the next successful era. The jersey will evolve over the next few years, with a new purple set to debut at the start of the 2023 season.

Owner Ryan Smith and the Jazz want it to be known that the organization won’t shy away from the bright lights. Indeed, Utah’s new uniforms reflect their proud past and prove that this is a team that will continue to be in the spotlight.

The black and white uniforms symbolize the black and white keys of a piano, a significant element in the history of Jazz music. The yellow jersey represents the designated spotlight for the greatest players in history, a nod to the fact that Utah enjoys being in the spotlight with all eyes watching.

The uniform line includes a new “Dark Mode” with “UTAH” on the chest, a white version with the Note, and a yellow variation with “JAZZ” on the chest. Each kit features enlarged jersey numbers on the front and back, and retains the familiar angled side panels. The black shorts feature JAZZ in shiny satin material at the waist, while the white and yellow shorts feature UTAH.

The collar, arms, and leg trim of all uniforms also feature subtle matte/gloss tape material: yellow on the white and yellow uniforms, and black on the black uniform.

The Jazz will revive a different version of the recent “Dark Mode” jersey for the new year, combining it with its two most contrasting elements. The musical note is prominent in the white uniform design and the color is elevated to a crisp and striking level, resulting in a bold and confident look.

Another big change that fans around the world will notice will be the courts at Vivint Arena.

Evoking emotions from the past, specifically, Utah’s back-to-back trips to the NBA Finals in the late ’90s, the classic Purple Mountain logo will feature prominently at midcourt with a purple key at each end. The stars logo will also be placed where players sign in.

For the “Core” court, the iconic note symbol will be front and center in the middle of the court. The wood paneling will be angled rather than the typical horizontal look seen in the NBA, flowing along with the Note to provide phenomenal symmetry.

But one of the most striking sections will be the chrome outline of the Note logo at the top and bottom of the pitch. As a nod to Utah hosting the 2023 NBA All-Star Game in February, the All-Star Game logo will be at center court where players go to check in for the game.

“We wanted to try to be innovative in our approach to design, which is something we’ve been mindful of in everything we do,” said design director Ben Barnes. “With the new center court, that meant looking for new ways to make common elements. … With the mountain course updated, it meant finding ways to meld elements of the past with those of the present.”

With this new era officially underway, the Jazz are making it easier than ever for fans to get involved and show their unwavering support.

Starting Friday morning and ending Saturday night, the Jazz Team Store will make it possible for everyone to shop for the new merchandise. The new color scheme will be available from short sleeve t-shirts to hoodies to hats and everything in between, as well as having the new uniforms on mannequins so fans can get a good look at what to expect in October.

The event concludes with an all-day celebration on Saturday in the atrium and outside the arena. From appearances by Jazz Bear and jazz dancers to cornhole, a basketball hoop, and food carts, the party starts at 11 a.m. and runs until 6 p.m.

There will also be a kiosk set up inside the team store specifically for reserving jerseys and available online at remix.jazzteamstore.com.

From 1983 to 2002, Utah was considered one of the elite franchises in the NBA.

Led by two future Hall of Famers in John Stockton and Karl Malone, and coaching legends Frank Layden and Jerry Sloan, the Jazz reached the postseason with a franchise-record 20 consecutive seasons. It all culminated in back-to-back NBA Finals appearances in 1997 and 1998.

So when Smith was a kid, he had only one dream: to play for the Jazz.

Though that never came to fruition, Smith did accomplish something he never considered as a kid: owning the franchise. He eventually took over as majority owner of his beloved team in December 2020, making it very clear from the start what his goals were for the future.

He wants to be the man who helps bring Salt Lake City its first championship. He wants the Jazz version of him not to run away from the spotlight, but to embrace it and shine brighter in the moments that matter most.

For more information on the Utah brand launch, CLICK HERE.

Click here to view the press release

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