Formula 1 has announced today that it will increase its presence in Brazil after having agreed a renewal with Bandeirantes (Band) for three more years, covering the 2023-2025 seasons, of the exclusive broadcasting rights of this sport in Brazil. In addition, F1 and Claro Brasil, América Móvil’s representative company in Brazil, announced a new strategic distribution agreement that will make the telecommunications company the exclusive distribution partner of F1 TV Pro in the country.
Since F1 returned to Band in 2021, the broadcaster has been a major factor in the growth of the sport in Brazil, investing heavily in high-quality production and full content across television and digital platforms, led by a team of experienced presenters.
Throughout the period, all the qualifying sessions and the Grand Prix will be broadcast live and open on Rede Bandeirantes. BandSports will also continue to broadcast every session of every race weekend until the end of the 2025 FIA Formula One World Championship, meaning fans in Brazil will never miss a moment of the action.
For those looking for even more content beyond the racetrack, F1 TV Pro is F1’s dedicated over-the-top (OTT) subscription video platform and, starting in July, will be available to Claro Brasil customers. who can pay for the subscription through their postpaid bills. This comes as part of a partnership between Formula 1 and América Móvil, the largest telecommunications service provider in Latin America, with more than 360 million customers in 18 countries.
F1 TV Pro offers live and on-demand coverage of every F1 session, as well as live access to all 20 drivers’ on-board cameras and team radio channels, replays and highlights from the session, live streaming of each session of F2, F3 and Porsche Supercup, and a library. covering over 2000 hours of archiving and feature programming. The platform was revamped in 2021 and is now more accessible than ever, with the service launching on all major big screen platforms enhancing the viewing experience for Formula 1 fans around the world.
Ian Holmes, Director of Media Rights and Content Creation, Formula 1, said:
“Formula 1 has always had a significant presence in Brazil and an illustrious history associated with the country, so it is fantastic that through these deals we can make the sport as available to as many fans as possible. We are delighted to be working with Band for another period and to continue the impressive growth we witnessed last year and to be able to combine their free coverage with the addition of the Claro partnership which allows the most avid fans to access even greater levels of archive and content. original”.
Denis Gavazzi, Sports Director of the Bandeirantes de Comunicação Group, said:
“We are very happy with the agreement. Formula 1 is the main sports product of the Bandeirantes Group. I think that the continuation of the association between Band and Formula 1 is the result of the good work done from last year until now. It is important to highlight that Band and Formula 1 are partners in Brazil and will always work together for the growth of the category in our country”.
Rodolfo Schneider, National Content Director of the Bandeirantes de Comunicação Group, said:
“The band has the DNA of the sport. It has always been and continues to be the Sports Channel in the memory of Brazilians. The arrival of Formula 1 reinforced this pillar and it became a great success. The numbers prove it. We have a brilliant team that covers the whole season and we have space within the Group’s vehicles to treat Formula 1 with the size it deserves and the spectators want.
Marcio Carvalho, Claro Marketing Director, said:
“Motorsports represents one of Claro’s main marketing assets, positioning our products and services around performance, technology and innovation. We have a history of sponsoring drivers and racing teams, such as Sérgio Pérez, Pietro Fittipaldi and Red Bull Racing. Additionally, Claro supports Band as a broadcast sponsor. We are now launching the F1 TV Pro streaming service, reinforcing our position as the largest content hub in Latin America. Claro customers and motorsport fans will have access to all the emotions, with the greatest comfort, being able to add F1 TV to our connectivity and entertainment services, allowing them to watch and participate with F1 at home, through the broadband platform largest width in Brazil. and everywhere else on their smartphones, experiencing the highest quality of our mobile network, the fastest in the country.”