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Emlyon Business School Master of Luxury Management and Marketing

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Among the prestigious ranks of Grandes Ecoles de France, you’ll find emlyon business school, an innovative institution that hosts a wide range of specialized master’s degrees, as well as executive and doctoral programmes.

emlyon caters to students who have a range of interests, with programs covering topics from data science to sports management. There is also a prestigious (LMM), one of the few specialist luxury titles in France.

The MSc in Luxury at emlyon offers the opportunity to work with some of the country’s leading brands (Chanel, Cartier and Christian Dior to name a few) and provides a platform to launch an international luxury career.

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To find out what it’s like to study in the program, BusinessBecause spoke with emlyon business school students Lucrezia de Sanctis and Megan Hicks about their experiences.


Why the Master of Luxury at Emlyon Business School?

Megan, a Texan native, graduated with a bachelor’s degree in business and marketing from Texas A&M University before moving to California, where she worked for a year with the multinational technology company Oracle.

An avid traveler, after a year with Oracle, she decided to seek international experience and continue her education with a degree abroad.

Searching for programs, emlyon seemed like the perfect choice: “I wanted to get an international reach for luxury, and the program gave me the opportunity to live in multiple luxury capitals,” he says.

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The MSc is delivered over 18 months, with core courses taught at the school’s Paris campus alongside a range of optional locations spanning New York, London or Rome. The international emphasis made Emlyon an easy choice, says Megan.

“I had been looking to move abroad for a while, and the university provided me with that opportunity.”

For Lucrezia, an economics and management graduate from Italy, it was the opportunity to study in a program entirely focused on luxury that made emlyon appealing.

She spent a year interning in industry after earning her college degree and wanted a program dedicated to luxury, rather than just a management degree that offered a luxury option or electives.

“I wanted a degree that would help me specialize in this particular discipline, and not just management,” he explains. “Repeating my bachelor’s degree was a big no for me. I knew I wanted to be in luxury.”


emlyon business school MSc in Luxury | Course Highlights

Over halfway through the MSc in Luxury Management and Marketing, both Lucrezia and Megan feel the program has broadened their understanding of the industry as well as their cultural perspective.

The curriculum has a broad focus, with modules ranging from the history of haute couture to the fundamentals of economics and brand building in the luxury industry. Many classes are taught through a combination of group projects and individual courses, which enhances the experience, Lucrezia feels.

“You do a lot of freelance work, so you have to develop serious hard skills, but there are soft skills as well, so this was really good,” he says.

Megan felt that the emphasis on group work helped broaden her cultural understanding: “I learned a lot about working in a large number of teams and how to work with a variety of people from many different cultures.” 31d530206589605125b0481ed265cb3fd4d4d6e9.png

For international students enrolled in the program, studying in France also helps with cultural awareness as you are exposed to the nuances of the country’s luxury industry. “I’m Italian and in Paris there’s a different approach to luxury, so I think this is very educational,” explains Lucrezia.

Both students were able to further develop their cultural understanding during an international exchange in London, where they attended the University of the Arts London (UAL) to learn about strategies in luxury fashion and marketing.

The exchange was the highlight of the show, says Megan. “I have always loved London, and having the opportunity to study fashion for a semester in collaboration with this school was a dream.”

For Lucrezia, studying at UAL offered her the opportunity to delve into the cultural nuances of luxury around the world. “In London it was business-based, but at the same time there was a lot being taught about cultural impact and how it affects business,” she explains. “This was different from what I experienced in France or Italy.”


emlyon MSc in Luxury | career prospects

The current luxury master’s cohort at LMM is scheduled to graduate in December 2022. Most of the second half of the program is where students have the opportunity to gain professional experience during consulting projects and in-house internships.

Lucrezia is currently running an internal group project with luxury supercar manufacturer Alpine. Her experience helped develop her understanding of her industry and inspired her to pursue a career in luxury marketing, with a particular focus on innovation.

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Continuing her cultural journey, she plans to leave France after graduating from the program and is considering setting out on a new path in the UK or Germany. His interest in the supercar sector also means that she could return to Italy, which is a leader in the industry.

As Megan nears the end of her career, she is looking forward to an internship with the global retail merchandising team at Spanish luxury house, Balenciaga. The internship will take place in Paris and is scheduled to start in July. She hopes the experience will boost her career in the fashion industry.

“I came to emlyon knowing that I wanted to work in the luxury fashion industry,” he explains. “The job search was very challenging as luxury is an extremely competitive industry.”

Despite the challenge, 89% of emlyon’s Luxury Master of Management and Marketing students are employed within three months of completing the programme, confirming it as a strong platform to help students Start your luxury racing.

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