For centuries, Savile Row has been the heart of British bespoke tailoring. But on June 15 and 16, the legendary street will become one of the most exclusive parking lots in the world. That’s thanks to Concours on Savile Row, a two-day event that fuses the worlds of bespoke clothing and luxury automobiles through shows, talks and displays that combine tailors with automakers.
“The two worlds of luxury automotive and bespoke tailoring have a long history of parallels and associations,” says Julian Stocks, property director of the Pollen Estate, which owns much of the Row property and is producing the event in collaboration with Hot House Media. a media and events company focused on the world of classic and collectible cars. “Concours acts as a celebration of craft and bespoke in both industries and is a wonderful opportunity to bring visitors together in a unique context.”
For starters, Mayfair Street, which, for the first time ever, is closed to traffic for the duration of the event, is home to more than 40 vehicles, including classic cars on loan from private collections and new models from contemporary manufacturers. The classic lineup includes the 1964 Jaguar E-Type coupe used in the king movies, a Jaguar XK120 owned by male model David Gandy, and the first and last Ferraris bought by Fiat chairman and Huntsman client Gianni Agnelli (a 1950 Barchetta 166mm and a 1986 Ferrari Testarossa Spider, respectively). On the more modern side, attendees will be able to see the 2022 Maserati MC20, the new Healey by Caton and the UK debut of the 2022 Czinger 21C.
Throughout its duration, a central stage will host talks from A-list figures representing both sides of the event, including a Q&A with Hackett co-founder Jeremy Hackett and a conversation with the six-time winner of Le Mans, Jacky Ickx (who himself is having a jacket made by resident Row Cad & The Dandy).
But what makes the free-to-attend event truly remarkable, and ensures it could only happen on Savile Row, is a series of exhibits associating Rowans with car manufacturers. These include a partnership between Dege & Skinner and Morgan Motor Company, in which the former customizes the interior door panels of the latter’s Super 3 model with British racing green wool mesh, which is also used to make a jacket. single breasted for Morgan Motor. Company chief designer Jonathan Wells.
Other pairings include Scabal and Caton, Huntsman and Bentley, JP Hackett and Aston Martin, Holland & Sherry and Bizzarrini. In each case, the manufacturer’s vehicle will be parked outside the tailor’s premises and will be accompanied by displays and exhibits promoting the craftsmanship that goes into each party’s products, such as a Huntsman live cutting demonstration or a Holland & Sherry upholstery.
“There are historical links between some of the houses and some of the manufacturers,” says Hothouse Media managing director Geoff Love, citing past relationships between Aston Martin and Jeremy Hackett, as well as Hunstman and Bentley. “Just trying to match the right tailors with the right manufacturers has been a very interesting process.”
At the time of writing, Concours on Savile Row is unique. But based on the reception of the event, Love hints that he could take a runoff. “I think if we can pull it off in the first year, there will be a lot of support from tailors, manufacturers and sponsors to keep going,” she says.