Amazon and Cartier file two joint lawsuits against counterfeiters who use social media to traffic counterfeit luxury goods


SEATTLE–(COMMERCIAL WIRE)–Amazon (NASDAQ: AMZN) and Cartier today announced two joint lawsuits against a social media influencer and eight companies (collectively, the “Defendants”) for advertising, promoting and facilitating the sale of counterfeit luxury goods to through Instagram and other websites. , infringing on Cartier trademarks and violating Amazon policies.

The lawsuits were filed in the United States District Court for the Western District of Washington and allege that the defendants colluded with each other to sell counterfeit products and engage in false advertising.

“By using social media to promote counterfeit products, bad actors undermine trust and mislead customers,” said Kebharu Smith, associate general counsel and director of Amazon’s Counterfeit Crime Unit (CCU). “Amazon will continue to invest and innovate to stay ahead of counterfeiters, and will work with brands and law enforcement to hold the bad guys accountable. We don’t just want to chase them away from Amazon, we want to stop them forever.”


Among the nine defendants, the lawsuits allege that a social media influencer conspired with bad actors to try to circumvent Amazon’s anti-counterfeit detection tools by promoting counterfeit luxury products, including fake Cartier bracelets, necklaces and rings. , both on Instagram and yours. websites

The criminals openly posted photos of counterfeit Cartier jewelry, with a description of the infringing product, on Instagram, but on Amazon and other websites they created generic product detail pages with no indication of infringement. The defendants then provided customers on Instagram with a link to the generic product on Amazon or other websites, telling customers that if they purchased the generic item, they would receive a counterfeit Cartier product.

One of these products attempted to replicate Cartier’s iconic LOVE bracelet, which was first introduced as part of Cartier’s LOVE collection in 1969. This product was listed on Amazon disguised as an unbranded product with the description “Titanium steel bracelet Love with classic fashion screw for women”. with no mention of Cartier and with an image that carefully concealed the screw motif of the authentic Cartier LOVE bracelet. On Instagram, the product was clearly advertised as a fake with images showing Cartier’s name and the screw motif.. When the generic product was purchased on Amazon, the counterfeit Cartier LOVE bracelet bearing Cartier trademarks was sent to the customer.

The criminals repeatedly directed and instructed their social media followers on how to attempt to purchase infringing products on Amazon, directing them to links or direct messaging them from Instagram, on how to purchase “high-quality copies” of luxury brands such as Cartier in-store from Amazon and other online marketplaces.

Amazon is deeply committed to protecting brand intellectual property and strictly prohibits counterfeit products in its stores. In 2021, Amazon invested more than $900 million and employed more than 12,000 people dedicated to protecting customers, brands, sales partners, and the store from counterfeiting, fraud, and other forms of abuse. Amazon’s proactive investments to prevent counterfeits include robust vetting of sellers, advanced machine learning technologies, and industry-leading brand protection tools such as Project Zero, Brand Registry, and Transparency.

Amazon’s Counterfeit Crimes Unit is an experienced global team specializing in investigating and taking legal action against bad guys to protect consumers and brands. CCU works closely with law enforcement and brand partners to investigate and litigate, including filing criminal and civil lawsuits. It has filed a number of lawsuits against counterfeiters in association with brands like YETI, GoPro, Hanes, Valentino, Salvatore Ferragamo, and many others. You can find more information about Amazon’s efforts to protect brands and hold bad actors accountable in the latest Amazon Brand Protection Report.

Court documents are available here:

  • Case: 2:22-cv-00840, United States District Court for the Western District of Washington

  • Case: 2:22-cv-00841, United States District Court for the Western District of Washington

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be the most customer-centric company on Earth, the best employer on Earth, and the safest workplace on Earth. Customer Reviews, 1-Click Shopping, Personalized Recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire Tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out Technology, Amazon Studios, and The Climate Promises are some of the things started by Amazon. For more information, visit and follow @AmazonNews.

About Cartier

A benchmark in the world of luxury, Cartier, whose name is synonymous with open-mindedness and curiosity, stands out with its creations and reveals beauty wherever it is found. Jewellery, fine jewellery, watches and fragrances, leather goods and accessories: Cartier’s creations symbolize the convergence between exceptional craftsmanship and a timeless signature. Today, Cartier is part of Richemont and has a global presence through its network of flagship stores and boutiques, authorized retail partners and online.