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Alfa Romeo F1 Team ORLEN in the saddle with ASSOS from Switzerland

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Alfa Romeo F1 Team ORLEN announces a new agreement linking it with supplier of high-precision cycling equipment, ASSOS of Switzerland. The partnership, which is driven by a shared commitment to precision engineering and the advancement of technology-driven equipment, will bring together two companies working at the highest level within sports technology.

For our first collaboration together, we’ve created a t-shirt inspired by the blurring “speed change” effect of racing machines in motion.

Both ASSOS and Sauber Motorsport, the organization that runs the Alfa Romeo F1 Team ORLEN, are very proud of the Swiss precision, history and engineering principles that have driven them both for the last fifty years. ASSOS’s core mission is to produce equipment, not clothing: a mission that has seen it live by its mantra of “destroy, restore, improve” on its way to over 400 World and Olympic medals. With more than 25 patents, ASSOS develops its own textiles and refines its product over several years, seeking the symbiosis of total comfort and technical performance.

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As part of this relationship, ASSOS will provide the Alfa Romeo F1 Team ORLEN with bespoke cycling apparel to help improve the health, well-being and performance of the team’s drivers and staff.

Frédéric Vasseur, Team Principal Alfa Romeo F1 Team ORLEN: “The key to success is not only technological advancement, but mainly human performance: ASSOS shares this principle with us: they tirelessly improve their products to bring out the best in every human being. ASSOS will help our drivers and all team members reach their full potential by pushing them towards better health and well-being – I can’t wait to start working with them.”

Derek Bouchard-Hall, CEO of ASSOS Switzerland: “ASSOS and Alfa Romeo F1 Team ORLEN are kindred spirits: both organizations seek to push the boundaries of human performance through technological innovation. We jumped at the chance to work with the team when we discovered that our admiration for their exceptional F1 team matched their passion for cycling and the ASSOS brand.”

About ASSOS:
Equipment, not clothes. Through more than 45 years, more than 400 Olympic and World Championship medals and 25 patents, the ASSOS protocol stands firm: DESTROY, RESET, UPGRADE. Whether it’s developing our own textiles, testing prototypes with WorldTour athletes, or refining a product over several years, the blend of total comfort and technical performance remains the ace, stitched into every item that bears the ASSOS name. Sponsor yourself.

About the Sauber group of companies:
The Sauber Group of Companies is made up of two operating entities: Sauber Motorsport AG, which operates and manages the Alfa Romeo F1 Team ORLEN; and Sauber Technologies AG, which focuses on third-party business in the areas of advanced engineering, prototyping and additive manufacturing, as well as full, model-scale testing in the factory’s state-of-the-art wind tunnel and groundbreaking innovation in the field of aerodynamics. The companies collaborate closely and share knowledge to apply the expertise of more than 500 dedicated people at headquarters in Hinwil, Switzerland, to all internal and external projects. Since its foundation in 1970, a passion for racing has been at the heart of Sauber.
For more than 50 years, the innovative Swiss company has set standards in the design, development and construction of racing cars for various championship series, including Formula One, DTM and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional, privateer teams in the sport. The company launched a long-term partnership with Alfa Romeo in 2018 and, as it celebrates 30 years of Formula One competition, enters the 2022 championship under the team name Alfa Romeo F1 Team ORLEN.

key details

  • ASSOS x Alfa Romeo F1 Team ORLEN, two teams with a shared commitment to precision engineering and advancing technology-driven teams.
  • For our first collaboration together, we’ve created a t-shirt inspired by the blurring “speed change” effect of racing machines in motion.
  • Book now for delivery in September.

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