Fairmont Hotels & Resorts announces plans for the first luxury residences in North Carolina


Fairmont Hotels and Resortspart of the world’s leading hotel group Accorin association with Gregg Covin, a leading Miami real estate developer, today announced the signing of definitive agreements for the development and management of the first luxury private-label residential offering in the Blue Ridge Mountain region of North Carolina: Fairmont Heritage Place – The Cedars, Hendersonville. Scheduled to debut in 2025, the residences will build on The Cedars legacy as a significant landmark while ushering in a new era of contemporary design, exceptional amenities and engaging service infused with local culture and world-class hospitality. level.

Fairmont Heritage Place – The Cedars, Hendersonville will join an exclusive collection of extraordinary Fairmont-branded residences around the world, offering private ownership with the option to participate in a rental program. Owners will enjoy all the benefits of homeownership with exclusive access to luxurious amenities and world-class services at Fairmont’s legendary hotels and resorts.


“We are pleased to announce the addition of Fairmont Heritage Place – The Cedars, Hendersonville, the first Fairmont-branded residences in North Carolina. For more than a century, Fairmont has been inextricably linked to the communities the brand calls home and committed to stewarding iconic hotels, restoring and preserving historic buildings with great care.” said Heather McCrory, CEO, Accor North and Central America. “A rare opportunity to own a piece of one of the Blue Ridge Mountain region’s most celebrated national buildings, The Cedars will be the most luxurious branded residential offering in the state. We are proud to add the iconic landmark of The Cedars to our rapidly growing luxury portfolio and continue its legacy for years to come.”

Fairmont Heritage Place: The Cedars, Hendersonville, a 127-unit luxury residential community, is poised to transform the mountain town that has become the second-home destination of choice for generations of South and Northeast Floridians due to its location on the central east coast and its welcoming atmosphere. outdoor culture. The 3.55-acre development includes a magnificent restoration of the original Antebellum grand hotel, which is listed on the National Register of Historic Places, as a focal point. Two new six-story mid-rise buildings will be comprised of studios, 1-, 2-, and 3-bedroom units, and impressive penthouses, all with expansive terraces and stunning mountain views. Prices are expected to range from $400,000 to $3.8 million.

The property will bring a new level of luxury, unforgettable experiences and exceptional service to the Blue Ridge Mountain region, known for its beautiful scenery, rich culture and history, and welcoming community. Located two blocks from historic Main Street, the residences will be the new home to many of the area’s five-star amenities, offering an exceptional food and beverage program appealing to owners, guests and locals, including a signature restaurant, a lobby bar and specialty coffee. Additional property features will include flexible meeting and event space; an extensive wellness center with a spa, several swimming pools and a gym; a cooking school; a multifunctional family room; and commercial space. Residents and guests have access to a nearby private clubhouse with the Tom Fazio-designed Champion Hills Golf Club. All popular area destinations are within a 30-minute radius of Hendersonville, including downtown Asheville, The Biltmore Mansion, Asheville Regional Airport, Blue Ridge Parkway, and Pisgah National and Dupont State Forests.

In addition to on-site privileges, owners of Fairmont-branded residences are invited to join the Accor Ownership Benefits Program by presenting them with an invitation to join Diamond status in ALL-Accor Live Limitless, one of the loyalty programs most attractive lifestyles in the world. to a VIP reservation desk and special rates for residence owners at more than 5,000 Accor hotels and resorts worldwide.

The Cedars Hotel was originally built in 1914 in the neoclassical style for Jeannie Bailey, whose husband, railroad magnate JW Bailey, ran the Southern Railway at the time. Just a few years earlier, Theresa Fair Oelrichs and her sister, Virginia Fair Vanderbilt, opened the first Fairmont hotel in San Francisco in honor of Nevada senator and mining magnate James Graham Fair. Historical similarities created a harmonious union between The Cedars brand and Fairmont.

In 1976, the property was purchased by Clifton Shipman, great-grandfather of Gregg Covin’s children. Covin began exploring the property’s potential in 2018 and has since partnered with the Shipman family and Brian M. Gaines to bring his vision to life.

“My family grew up in The Cedars and there is no better time to welcome the next generation to discover and feel at home in Hendersonville. Fairmont brings decades of experience in restoring historic properties to their former glory and will deliver the level of sophistication the market has been waiting for while complementing the region’s compelling culture.” said Gregg Covin, Developer “Fairmont Heritage Place – The Cedars responds to the growing desire for second home ownership in Western North Carolina. Market studies show a supply of less than two months of available housing inventory, with demand exceeding supply”.

Established in 1907, Fairmont Hotels & Resorts has built models of hospitality, magnificent architecture and service in extraordinary destinations; playing an important role in shaping the social fabric of each place. Renowned for creating unforgettable grand hotels and residences in the heart of every destination, Fairmont was a natural fit to continue the next era in The Cedars’ long history. With more than 80 locations worldwide and several under development, the Fairmont brand boasts some of the world’s most famous hotel and residential addresses, including The Plaza, a Fairmont-managed hotel in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Heritage Place Mayakoba in Mexico, and the recently renovated Fairmont Century Plaza in Los Angeles, among others.

Fairmont is part of Accor, the second largest luxury hotel operator in North America and a leading hotel group worldwide. Fairmont Heritage Place – The Cedars, Hendersonville joins an expanding list of highly anticipated openings in Accor North & Central America’s growing portfolio, which includes Sofitel Legend Casco Viejo Panama in 2022, Raffles Boston Back Bay Hotel and Residences in 2023, Fairmont La Paz Puerta Cortes Resort and Residences in 2023, Mayaliah Tulum Hotel & Residences – MGallery Hotel Collection in 2024, Fairmont Orlando Y Fairmont-Phoenix in 2025, among others.

To learn more about Fairmont Heritage Place – The Cedars, Hendersonville, or to be added to the list of potential buyers, visit The sales gallery is currently open and located at 739 North Main St., Hendersonville, NC. Sales are expected to begin this summer.

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